The Battle Cats celebrates 12 years of quirky cat-fueled tower defense action! To mark this milestone, developer Ponos has launched a new Sengoku-era ad campaign, a blend of historical art and the game's signature humor.

Featuring ninja cats, fish cats, and even the aptly named "Gross Cat," the game's unique charm continues to resonate with players. This new ad campaign, developed in partnership with R/GA, immerses viewers in the tactical world of the Sengoku period, cleverly combining historical elements with the game's signature quirky cat food cans.

"Celebrating 12 years of The Battle Cats, we're thrilled to challenge expectations and highlight the game's strategic depth," says Ponos' COO and Managing Director Seiichiro Sano. "Our collaboration with R/GA honors our past while introducing new players to the exciting world of tactical gameplay."

Need help optimizing your feline fighters? Check out our Battle Cats tier list for strategic guidance.

Ready to unleash your inner cat? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Join the community on Facebook for updates, or visit the official website for more information.