Home > News > Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more
Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more
Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Campaign
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) environmental initiative. This isn't just a simple endorsement; Lovato will appear in several popular mobile games, including Subway Surfers and Peridot.
PlanetPlay, known for its celebrity-driven environmental campaigns (remember David Hasselhoff and J Balvin?), is expanding its reach with this collaboration. Lovato's involvement promises broader impact, unlike many similar one-off campaigns.
Lovato-themed avatars will be available in a range of games, such as Subway Surfers, Peridot, Avakin Life, and Top Drives. All proceeds from these in-game items will directly support environmental projects.
A Winning Partnership
PlanetPlay's strategic approach to MGTM, encompassing numerous games and a well-known celebrity, suggests a significant potential for positive environmental impact. This initiative offers a triple win: supporting environmental causes, engaging Lovato's fan base, and boosting the visibility of participating game developers.
For Lovato fans, this campaign provides a compelling reason to explore some top mobile titles. To discover more great mobile games, check out our list of the best mobile games of 2024 (so far)!
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