Home > News > The Flash Director Andy Muschietti Says It Failed Because 'A Lot of People Just Don’t Care About the Flash as a Character'
The Flash Director Andy Muschietti Says It Failed Because 'A Lot of People Just Don’t Care About the Flash as a Character'
Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, The Flash, to a lack of widespread audience appeal. Speaking to Radio Tu, and as reported by Variety, Muschietti stated the film didn't sufficiently engage "the four quadrants" – a term referring to the key demographic groups (males under 25, males over 25, females under 25, and females over 25) – to justify its $200 million budget. He explained that Warner Bros. aims for broad appeal, ideally attracting all demographics.
"The Flash failed, among other reasons, because it didn't appeal to all four quadrants," Muschietti said. "When you spend $200 million, they want to bring even your grandmother to the theaters." He further elaborated that, based on private conversations, many people, particularly women, lacked interest in the Flash character. This, he suggests, significantly hindered the film's success.
Unfulfilled DCEU Teases
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Muschietti acknowledged other contributing factors to the film's underperformance, including negative critical reception, criticism of its CGI, particularly the recreation of deceased actors, and its release within a dissolving film universe.
Despite The Flash's commercial failure, DC Studios has retained Muschietti to direct The Brave and the Bold, the first Batman film in James Gunn and Peter Safran's revamped DC Universe.
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