More gamers are willing to pay a hundred dollars for GTA 6, how about you?

Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto VI. The results were surprising: over one-third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite the industry trend towards expensive expanded editions.
Ball's assertion that publishers adopting a $100 price tag would be beneficial to the industry previously went viral. Rockstar and Take-Two are positioned, in his view, to lead this potential industry shift.
Rockstar has confirmed updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, these updates likely extend beyond mere visual enhancements.
The possibility of expanding the GTA+ subscription service to PC players, currently exclusive to PS5 and Xbox Series X|S, is strong. Additionally, features absent from the PC version of Grand Theft Auto Online, such as Hao's high-speed vehicle modifications, could be introduced. This suggests the arrival of extreme turbo-tuning on PC is highly probable.
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