Graffitied Tank Embarks on Tour to Promote 'World of Tanks Blitz'
World of Tanks Blitz's Epic Cross-Country Tank Tour
World of Tanks Blitz is making a bold statement with a unique marketing campaign: a cross-country road trip featuring a real, decommissioned tank, decked out in vibrant graffiti. This eye-catching spectacle celebrates the recent collaboration with Deadmau5.
The street-legal tank, which made a timely appearance at The Game Awards in Los Angeles, is a mobile advertisement for the Deadmau5 in-game event. Fans who spotted the tank and snapped a photo were entered into a contest to win exclusive merchandise.
The Deadmau5 collaboration within World of Tanks Blitz is now live, offering players the chance to acquire the exclusive Mau5tank, complete with lights, speakers, and music. Themed quests, camos, and cosmetic items are also available.
The playful nature of this marketing stunt highlights World of Tanks Blitz's embrace of gameification. While some serious military simulation enthusiasts might disapprove, the campaign is ultimately a lighthearted and attention-grabbing event. It's certainly not the first time a company has used such a tactic—breweries, for example, have employed similar strategies. However, for fans of the game, seeing a real tank cruising through their neighborhood adds a unique and memorable element to the promotion.
Thinking of joining the battle? Check out our list of current World of Tanks Blitz promo codes for a head start!
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