Hitman: World of Assassination Passes Astonishing Player Milestone

Hitman: World of Assassination Reaches 75 Million Players, a Monumental Milestone for IO Interactive
IO Interactive proudly announced that Hitman: World of Assassination has surpassed a remarkable 75 million players. This achievement solidifies its position as potentially the studio's most successful title to date. The impressive player count encompasses those who downloaded the free starter pack and those who experienced the game through Xbox Game Pass during its two-year availability.
It's important to note that World of Assassination isn't a single game, but a compilation of the latest Hitman trilogy. Following the release of Hitman 3, IO Interactive strategically bundled the three titles into one package, while retaining the option for individual purchases. This combined trilogy saw a relaunch on PC and consoles in January 2023, and later arrived on the Meta Quest 3 in September 2024.
On January 10th, IO Interactive celebrated this "monumental" achievement on Twitter, highlighting the studio's strong financial standing. While specific contribution details weren't shared, Hitman 3 is likely a significant contributor, given its strong sales performance in key markets like the UK, outpacing its predecessor.
Xbox Game Pass and the Free Starter Pack: Key Drivers of Success
The game's two-year presence on Xbox Game Pass (ending January 2024) significantly boosted player numbers. Equally impactful was the free starter pack offered since the 2021 release, alongside free demos for the first two trilogy entries. These initiatives broadened the game's reach considerably.
Hitman Franchise on Hiatus, New Projects in Development
While Hitman: World of Assassination continues to receive regular content updates (including elusive targets), IO Interactive's current focus on the franchise is limited. The studio is currently dedicating its resources to two new projects: Project 007, a James Bond game in development since 2020, and Project Fantasy, a new IP announced in 2023, venturing into a fantastical setting.
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