Take-Two Interactive, the publisher behind the iconic Grand Theft Auto series, has been at the forefront of setting a new standard for AAA game pricing with the introduction of the $70 price tag. As anticipation builds for Grand Theft Auto 6 (GTA 6), there's speculation that Take-Two might push the boundaries even further with its pricing strategy.

While the basic version of GTA 6 is expected to remain within the $70 price range, rather than jumping to $80-100, there are rumors that a special edition could be offered at a higher price point, possibly between $100 and $150. This premium version might include perks such as early access, which could entice fans to invest more upfront.

Insider Tez2 has provided additional insight, suggesting that Rockstar Games and Take-Two are planning a new approach with GTA 6. For the first time, the online component of the game will be sold separately at launch, while the story mode will be included in a "complete package" that encompasses both modes. This shift raises questions about how the pricing will be structured. Specifically, how much of the base price will be allocated to the online component, and what will the cost be for players who initially purchase the standalone GTA 6 Online and later wish to upgrade to the story mode?

By setting a lower price for the online version, Take-Two could attract a broader audience, particularly those who find the full game's price point of $70 or $80 prohibitive. This strategy could prove advantageous as it may encourage these players to eventually upgrade to access the story mode. However, this also presents a potential challenge for those who desire the story mode but might struggle with the cost of the upgrade.

To address this, Take-Two could introduce a subscription model similar to Game Pass through GTA+. This would allow players who prefer not to pay the full upgrade cost upfront to continue engaging with the game, thereby generating ongoing revenue for the company. This approach could prove to be a win-win scenario for both Take-Two and the gaming community, offering flexibility and sustained engagement.