When it comes to showcasing a new vehicle, car manufacturers have a plethora of promotional strategies at their disposal. From launching sophisticated ad campaigns to securing celebrity endorsements, the options are vast. However, Hyundai has chosen a unique and engaging approach by partnering once again with Nexon's popular kart racing game, KartRider Rush+. This collaboration brings the futuristic Insteroid concept car into the game as a new kart, designed by Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.

But the excitement doesn't stop with the Insteroid. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To celebrate this collaboration, KartRider Rush+ is hosting an event until April 28th. By using a Boost Shard at least once in-game, participants are entered into a draw to win 30 Lucky Star Jewels. These can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the gameplay.

It's worth noting that the Insteroid isn't just a virtual kart but also a real-world concept car. While it might not be hitting production lines anytime soon, its inclusion in the game serves as a powerful promotional tool for Hyundai. In fact, the Insteroid's sleek design arguably outshines other vehicles like the Cybertruck featured in Fortnite, at least in terms of aesthetics.

If the latest collaboration with Hyundai doesn't entice you to dive into KartRider Rush+, you might want to explore other new mobile games. Our list of the top five new mobile games to try this week offers plenty of fresh options that have launched over the past seven days.