Marketing agency GEM Partners has recently released the findings of a comprehensive survey that evaluates brand reach across seven different media platforms. In this year's annual ranking, Pokémon has secured the top position, amassing an impressive 65,578 points. This ranking is determined by a unique metric called the "reach score," which quantifies the daily engagement of individuals with a brand's content across various mediums including apps, games, music, videos, and manga. The survey, conducted monthly, polled 100,000 individuals aged between 15 and 69 residing in Japan.

Pokémon's dominance is particularly evident in the App Games category, where it scored a remarkable 50,546 points, making up 80% of its total score. This success can be attributed to the widespread popularity of games like Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Additionally, Pokémon achieved scores of 11,619 and 2,728 points in the Home Video and Video categories, respectively. The brand's reach has been further enhanced by strategic collaborations, such as the partnership with Mister Donut, and the increasing popularity of collectible card games.

The Pokémon Company's financial report for 2024 underscores the franchise's robust growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures not only highlight Pokémon's position as one of Japan's most successful and rapidly expanding brands but also reflect its enduring appeal and versatility across various media.

The Pokémon franchise encompasses a wide array of products, including video games, animated series and movies, and card games, among others. It is managed collaboratively by three companies: Nintendo, Game Freak, and Creatures, who established The Pokémon Company in 1998 to oversee and coordinate all aspects of the brand's operations.