Ubisoft's highly anticipated Star Wars Outlaws has reportedly underperformed in sales, casting a shadow on the company's expectations for a financial turnaround. This underperformance contributed to a drop in Ubisoft's share price last week.

Ubisoft's Hopes for a Comeback with Star Wars Outlaws and Assassin's Creed Shadows

Consecutive Share Price Dip Last Week

Star Wars Outlaws was positioned by Ubisoft as a key title to revitalize its financial standing. Despite positive critical reception, sales have fallen short of expectations, resulting in a decline in Ubisoft's share price on September 3rd. The company also pinned its hopes on Assassin's Creed Shadows (AC Shadows) as a long-term investment. Their Q1 2024-25 sales report emphasized the importance of these two titles in reshaping the company's financial outlook.

Ubisoft's Q1 2024-25 sales report highlighted the focus on successfully launching Star Wars Outlaws and Assassin's Creed Shadows, aiming to establish them as enduring assets while continuing the company's overall transformation. The report also noted a 15% increase in console and PC session days, largely driven by Games-as-a-Service titles. Monthly active users (MAUs) reached 38 million, a 7% year-on-year increase.

Sales of Star Wars Outlaws have been described as sluggish. Reuters reported that J.P. Morgan analyst Daniel Kerven stated the game "struggled to meet our sales expectations despite positive critical reviews." Kerven revised his sales projections downward from 7.5 million units to 5.5 million units through March 2025.

Following the August 30th release of Star Wars Outlaws, Ubisoft's share price fell for a second consecutive day on September 3rd, declining 5.1% on Monday and a further 2.4% by Tuesday morning. This drop marked the lowest share price since 2015, adding to an overall decline of over 30% since the beginning of the year.

While Star Wars Outlaws received generally positive critical reviews, it appears to have failed to resonate as strongly with players. At the time of writing, the game holds a user score of just 4.5 out of 10 on Metacritic. In contrast, Game8 awarded Star Wars Outlaws a 90/100 rating, praising it as "an exceptional game that does justice to the Star Wars franchise." For a more detailed perspective, read our full review [link to review].