Investing in a new TV is a big decision, especially considering how central it is to home entertainment. You don't want to compromise on picture quality or longevity just to save a few dollars. The good news is that finding excellent deals on high-quality TVs is easier than you think, if you know when to look. While Black Friday and Cyber Monday are notorious for huge discounts, there are several other times throughout the year to snag significant savings on top-tier gaming TVs and stunning 4K displays.

The weeks leading up to the Super Bowl often see impressive sales as retailers capitalize on the increased demand for viewing the big game. This coincides with many manufacturers releasing new models in the spring, creating a sweet spot where you can find excellent deals on slightly older models. Other prime opportunities include holiday weekends and Amazon Prime Day.

Best Times to Buy a TV

Black Friday and Cyber Monday

The post-Thanksgiving sales extravaganza now spans several weeks in November. TVs consistently receive some of the deepest discounts of the year, making it a prime time to shop. You'll find budget-friendly options for guest rooms or kids' spaces, alongside significant markdowns on higher-end models released earlier in the year.

While in-store Black Friday deals still exist, many are designed to draw foot traffic, and stock often sells out quickly. Online Cyber Monday offers a convenient alternative with competitive deals from major retailers like Amazon, Best Buy, and Walmart.

Before the Super Bowl

Following the holiday shopping frenzy, mid-January to early February often sees retailers restocked and ready to offer attractive deals on TVs in anticipation of the Super Bowl. Older models typically lead the charge with steeper discounts, but deals on newer TVs are also common. Keep an eye out for early Super Bowl sales.

Early January also marks the announcement of new TV models at CES, prompting retailers to clear out older inventory to make room for the spring releases.

Springtime

March through Memorial Day weekend is when many manufacturers release their newest TVs. This creates opportunities to find deals on the previous year's models as retailers make room for the new lineup. The differences between successive model years are often minimal, so you can often save significantly by opting for the slightly older version.

Amazon Prime Day

Initially a mid-July Amazon Prime exclusive event, Prime Day now sees participation from other retailers, creating a competitive sales landscape. While offering substantial discounts comparable to Black Friday and Cyber Monday, the best deals often center on older models. Deals are added throughout the event, so continuous monitoring is recommended.

Holiday Weekends

Long holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day often feature TV sales, although discounts might be less substantial than during major sales events. These offer a chance to find a decent deal if you need a TV sooner rather than later.

TV Release Cycles Matter

Understanding TV release cycles is crucial for maximizing savings. January's CES unveils many upcoming models, leading to spring releases and subsequent discounts on older models. If you want the latest and greatest, waiting until Black Friday and Cyber Monday often yields the best deals.

TV Brands With New Products

Major TV brands release updated models annually. Key highlights for 2025 include Samsung's focus on high-end models with minor upgrades, LG's enhanced OLED evo TVs and gaming-focused G5, Hisense's improved ULED models and large MicroLED TV, Vizio's refined lineup, TCL's new QM6K Mini LED TV, and Roku's expanding range of Roku TVs.

Top Budget TVs You Can Buy Now

If you're ready to buy now, here are some top budget picks for 2025:

Hisense 65U6N: Offers accurate colors, solid contrast, and a wealth of features at a low price. See it at Amazon!

TCL 55Q750G: A stunning QLED TV delivering impressive contrast, brightness, and a 144Hz refresh rate in 4K with VRR enabled, all at an affordable price. See it at Amazon!

Hisense 50U6HF: An ultra-affordable TV with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon