LEGO's enduring appeal has expanded beyond children, captivating teens and adults alike. The sets themselves have evolved, offering intricate details, diverse functionalities, and a wider range of styles. From playful creations to elaborate display pieces and even home décor items, LEGO caters to a broad spectrum of interests.

The sheer variety of LEGO sets—differing in piece count, theme, and price—presents challenges for buyers. Finding a desired set and securing a fair price can be difficult, primarily due to LEGO's practice of retiring sets, even popular ones. This retirement policy fuels a robust resale market, where prices often inflate to two or three times the original retail value.

The inherent cost of LEGO is another factor. The price has steadily increased over the years. Consider the iconic 7541-piece Millennium Falcon, released in 2017 at $800, now priced at $850. This illustrates the premium associated with LEGO products.

Strategic shopping can mitigate these challenges. Below are the best places to buy LEGO sets in 2025, along with optimal times to hunt for deals.

Online LEGO Shopping Destinations

LEGO Insiders Program### LEGO Store

4See it at LEGOThe Best Discounts### Amazon

2See it at AmazonAccepts LEGO Insider Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at WalmartThe official LEGO Store offers the most comprehensive selection, easily searchable by theme, price, release date, and customer ratings. Excellent customer service and the LEGO Insiders program (with its various perks) add value.

Benefits of the LEGO Insiders program include early access to new sets, free sets as purchase incentives, and exclusive sets unavailable elsewhere. The point system is particularly attractive: every dollar spent earns 6.5 points, equivalent to $1 for every 130 points (effectively a 5% rebate). Double points promotions further enhance the program's value.

Amazon, Target, and Walmart offer alternative online options. While lacking the point system and exclusive sets of the LEGO Store, they often provide modest discounts. The LEGO Store usually charges full price, except for occasional sales, particularly when clearing out retiring sets.

Where do you prefer to shop online?

AmazonWalmartBest BuyTargetCostco / Sam's ClubOtherAnswerSee ResultsUltimately, a cost-benefit analysis is crucial. Compare a potential 10% discount at Target (Insider points redemption may negate this advantage) against full price at the LEGO Store, which offers future discounts and potentially a free exclusive set.

Sourcing Retired Sets Online

Unofficial marketplaces like Craigslist, eBay, and Facebook offer retired sets, but at significantly higher prices. Direct seller communication, negotiation, and thorough price comparison are essential.

In-Store LEGO Shopping

While online stores generally offer broader selection, brick-and-mortar stores provide a hands-on experience.

The in-person LEGO Store mirrors the online store's advantages, including the Insiders program and interactive features like building stations. Target and Walmart's LEGO sections, and occasionally Gamestop and Barnes & Noble, provide alternative in-store options. Discounts are less common at smaller retailers.

A noteworthy point: brick-and-mortar stores may still stock recently retired sets, offering a slim chance of finding discontinued items.

Optimal Times for LEGO Sales

Beyond standard box-store discounts, LEGO sales are infrequent. However, specific times offer better opportunities.

May 4 (Star Wars Day) and March 10 (Mario Day) often feature double Insider points promotions for related sets. Other franchise anniversaries may present similar deals.

Year-end clearance sales at box stores, particularly around Black Friday, Cyber Monday, and Amazon Prime Days, provide excellent opportunities for discounts.

How much are you willing to spend on a LEGO set?

$25$50$75$100+AnswerSee Results