Zenless Zone Zero Soars to Revenue Heights with Hoshimi Miyabi
HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing its previous high set at launch in July 2024.
AppMagic data reveals Zenless Zone Zero's cumulative mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players), enhanced gameplay mechanics, and the addition of fresh locations and game modes. The Hoshimi Miyabi banner was particularly instrumental in driving this record revenue.
Remarkably, the 1.4 update sustained player engagement far beyond the typical post-update trend. Unlike previous updates where spending significantly declined after a week, daily revenue remained above $1 million for over 11 consecutive days, and even held steady above $500,000 after two weeks.
While undeniably successful, Zenless Zone Zero still lags behind HoYoverse's other flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.
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