Discover beauty for every eye, lip, and face. Join our Beauty Squad to unlock exclusive rewards and surprise drops throughout the season!

Welcome to the e.l.f. beauty-verse! From trending lip oils to high-performing skincare, shop the best in beauty within an amazing app experience. Explore viral favorites and discover your next holy grail products.

Glow wild! This is your hub to shop, share, and explore your favorite e.l.f. products. Utilize features like Virtual Try-On, Concealer and Foundation Shade Matching, and Shoppable Stories to find your perfect match.

Join Our e.l.f. Beauty Squad Rewards Program

Our FREE loyalty program offers numerous ways to earn points redeemable for free products and exciting rewards. Beauty Squad perks include:

• Earn points ANYWHERE you shop by uploading your receipts to the app.
• Redeem points for free products, discounts, or gift cards from your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Enjoy early access to new drops and sales.
• Receive a free gift and double points during your birthday month.
• Access exclusive member-only content, such as our Hot as e.l.f. chart and Squad Sign quiz.*
• Level up your tier for premium perks, including free shipping (Icon members).

Get More for Less

Enjoy instant access to weekly e.l.f. ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories

Stay updated on the latest product launches and discover new holy grail items.

Find Your Perfect Shade with Virtual Try-On

Virtually try on your favorite products and find your ideal shade matches.

Swipe to Like

Swipe right on makeup you love using our beauty app. Discover and explore your favorite clean beauty products with our “Swipe to Like” feature and build your wishlist.

Instant In-Store Assistance

Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials, and learn about ingredients.

Stay Informed

Opt in for push and in-app notifications to be the first to know about exclusive e.l.f. offers, new arrivals, and upcoming sales.

Track Your e.l.f. Orders

Review your order history and track your deliveries. Use the store locator to find the nearest store carrying e.l.f. clean makeup and skincare.

Share the e.l.f. Love

Share makeup and skincare product looks directly from the product page or virtual try-on page.

elf UP! Stay updated on Roblox's dynamic tycoon adventure—unleash your creativity and become a force for good!

e.l.f. makes the best of beauty accessible to everyone. Download the app and join us!