Even before the zombie-action game Dying Light 2 was released, developer Techland unveiled an outrageously expensive collector's edition. Intriguingly, despite the passage of a decade, no one has ever purchased it—a fact that delights the company.

Image: insider-gaming.com

Techland’s PR manager, Paulina Dziedziak, revealed to Insider Gaming that the exorbitant edition was never intended for sale. It was a bold PR stunt designed to generate excitement and media attention. The unconventional nature of the offering successfully created a buzz around the game's launch. Dziedziak confirmed, “It was a PR stunt designed to grab media attention due to its wild and unconventional nature. The goal was to create buzz around the game's release, and it did just that! Thankfully, no one ended up buying it.”

The £250,000 (approximately $386,000 at the time) price tag would have secured a truly extraordinary package, including the My Apocalypse Edition of Dying Light. This would have involved incorporating the buyer's likeness into the game itself, a life-sized statue of the protagonist "Jump," professional parkour lessons, night-vision goggles, an all-expenses-paid trip to Techland's headquarters, four signed game copies, a Razer headset, and a custom-built zombie-defense survival shelter created by Tiger Log Cabins.

Techland clearly conceived the My Apocalypse Edition as a purely marketing tool. This raises the question: would they have actually fulfilled the offer, including constructing and delivering a real-life bunker, had someone made the purchase? The answer, unfortunately, remains shrouded in mystery.