Krafton's latest venture, inZOI, has made waves in the gaming world by selling an impressive 1 million copies within its first week on the market. This marks the fastest sales milestone for any game published by the South Korean giant, Krafton. Launched on PC via Steam in Early Access on March 28, inZOI quickly captured the attention of the gaming community, making headlines for both its rapid success and a controversial gameplay feature.

Shortly after its release, players discovered they could run over and kill children in the game, a feature Krafton swiftly addressed as an "unintended bug" and patched out. Despite this early hiccup, inZOI has maintained a 'very positive' user review rating on Steam. The game also saw a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category, and impressively, it climbed to number one on Steam's Global Top Sellers List just 40 minutes after its launch.

inZOI's in-game user-generated content (UGC) platform, Canvas, also saw significant engagement, with over 1.2 million "participants" on launch day and more than 470,000 pieces of content uploaded. This level of user interaction underscores the game's appeal and the community's eagerness to create and share within the inZOI universe.

IGN's Early Access review of inZOI awarded it a 6/10, commending its visual appeal and ambition but noting a lack of depth at launch. Krafton attributes inZOI's success to its pre-launch promotional efforts and continuous communication with the community, which have helped build trust and momentum. The global showcase and demo build, in particular, were highlighted as significant drivers of interest.

CEO CH Kim expressed gratitude and excitement about presenting inZOI to a global audience through Early Access, emphasizing Krafton's commitment to ongoing communication and the development of inZOI as a long-term franchise IP.

inZOI's Best and Most Cursed Creations

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Looking ahead, Krafton has promised future updates that will introduce new content, including mod support and new cities, with all updates and DLC being offered for free until the game's full release. In response to player feedback, Krafton has committed to swiftly applying fixes for reported issues through hotfixes during April. The company acknowledges the scale of inZOI's global community as a "next-level experience" and is navigating through some "trial and error" to find the best ways to communicate with its players.