Coperni's Fall/Winter 2025 show was anything but conventional. Held in Paris's adidas arena—a venue typically hosting esports events—the presentation masterfully blurred the lines between high fashion and gaming culture, creating a unique blend of nostalgia and futurism. Instead of the usual front-row celebrities and press, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the show.

This bold move transformed the runway into a vibrant '90s LAN party, complete with design details that paid homage to gaming's golden age. The fusion of fashion and gaming wasn't merely a backdrop; it was woven into the collection itself, offering a fresh perspective on the intersection of technology and style.

The FW25 collection featured subtle and overt gaming references. Dresses crafted from puffy technical fabrics, reminiscent of sleeping bags used during marathon gaming sessions, were standout pieces. Small utility bags attached to tights and sequined dresses echoed Lara Croft's iconic holsters from *Tomb Raider*. The brand's new Tamagotchi bags also made their debut, a playful nod to handheld gaming nostalgia.

Gaming-inspired films also influenced the collection. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added depth, bridging the gap between digital worlds and the real-world runway.

Coperni, a pioneer in merging technology and fashion, continued this exploration in its womenswear collection. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenged stereotypes and promoted inclusivity within the fashion world.

Beyond the clothes, the show was a masterclass in viral marketing. Hours after the presentation, videos of the gamer-filled runway flooded social media, further solidifying Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first groundbreaking fashion week moment. Last season, they closed Paris Fashion Week with a fairytale show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes boundaries, proving Coperni is more than a label; it's a cultural force.

With its FW25 collection, Coperni again captivated online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway confirms Coperni's status as a true trailblazer in modern fashion.